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MATT KOVACS - Vice President

In a Nutshell:

  • Excels at bringing calm to an otherwise hectic environment
  • Knows more song lyrics than a Las Vegas lounge act
  • A new business development dynamo

Professional Stuff:

  • A 14-year veteran in public relations and sports marketing
  • Driving force behind Formula Street, Formula’s burgeoning grassroots marketing and street team service offering
  • Has secured top-tier media placements for clients on CNBC and in the Wall Street Journal, The New York Times and The Los Angeles Times, among many others

Turn Ons:                 

  • Pittsburgh Steelers and USC Trojans football (Fight On!)
  • Spending time with my wife & daughter
  • Playing XBOX sports games

Turn Offs:                 

  • When his BlackBerry freezes
  • A long wait at a restaurant
  • Losing his parking space in front of his house (the price you pay for living by the beach!)

If you could be on the cover of a magazine, which one would it be and what would the heading read?

  • Sports Business Journal – “40 Under 40”

Best Business Trip: 

  • Traveling to Herradura’s tequila hacienda in Guadalajara, Mexico, to tour the agave fields and conduct very important “research”

Most interesting experience endured on behalf of a client:

  • Managing a street team of Hooters girls as they distributed Easton Baseball t-shirts at the College World Series.  Somebody had to do it!

Secret to Success:    

  • Be persistent…press on
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