| NICOLE SMITH - Account Supervisor
In a nutshell:
- Media obsessed
- Ultra competitive
- Crazy about Lil Bubba, her pug puppy
Professional Highlights:
- Published a full-page feature in The New York Times at age 19, while still a journalism major at NYU
- Previously led media relations campaigns for such highly-regarded outlets as The Week magazine, Better Homes & Gardens.com and BusinessWeek.com
- A month in at Formula, she secured an article and four-minute video featuring client Native Union on TIME.com’s technology home page
Turn Ons:
- Being well-read
- Crumbs’ cupcakes
- Football season
Turn Offs:
- Meat
- Incompetence
- Acoustic guitars
Secrets to Success:
- If it doesn’t feel right, it probably isn’t
Best Business Trip You Ever Took:
- Covering Habitat for Humanity in New Orleans following Hurricane Katrina and assisting in the rebuilding of houses in the Musician’s District
If you could be on the cover of a magazine, which one would it be and what would the heading read?
- New York Magazine: “An Original New Yorker—They Really Do Exist”
If I wasn’t doing PR:
- She would be a zoologist studying the behavioral patterns of large mammals in Africa
Words to live by:
- “Never jump into a pile of leaves with a wet sucker.” – Linus, from Peanuts
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