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NICOLE SMITH - Account Supervisor

In a nutshell:
  • Media obsessed
  • Ultra competitive       
  • Crazy about Lil Bubba, her pug puppy

Professional Highlights:

  • Published a full-page feature in The New York Times at age 19, while still a journalism major at NYU
  • Previously led media relations campaigns for such highly-regarded outlets as The Week magazine, Better Homes & Gardens.com and BusinessWeek.com
  • A month in at Formula, she secured an article and four-minute video featuring client Native Union on TIME.com’s technology home page  

Turn Ons:

  • Being well-read
  • Crumbs’ cupcakes
  • Football season

Turn Offs:

  • Meat
  • Incompetence
  • Acoustic guitars

Secrets to Success:

  • If it doesn’t feel right, it probably isn’t 

Best Business Trip You Ever Took:

  • Covering Habitat for Humanity in New Orleans following Hurricane Katrina and assisting in the rebuilding of houses in the Musician’s District 

If you could be on the cover of a magazine, which one would it be and what would the heading read?

  • New York Magazine: “An Original New Yorker—They Really Do Exist” 

If I wasn’t doing PR:

  • She would be a zoologist studying the behavioral patterns of large mammals in Africa

Words to live by:

  • “Never jump into a pile of leaves with a wet sucker.” – Linus, from Peanuts
                                                                                            
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