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DONOVAN ROCHE - VP of Strategic Services

In a nutshell:

  • The man with the plan (literally!)
  • Writer extraordinaire and resident guru of AP style
  • Worships Prince more than any grown man should
  • A true Gemini, he’s got two sides and they’re both right 

Professional Stuff:

  • 19 years combined experience as a PR practitioner and journalist
  • Has played an integral role on dozens of accounts since joining Formula in 1996
  • Was “Almost Famous” in his former life as a music critic and entertainment reporter

Secret to Success:

  • Rolling with the changes, because the only constant in life is change

15 Minutes of Fame:

  • Appeared in episode #2123 of the ‘80s-‘90s dating TV show “Love Connection.” His date went so-so but producers had them bash each other in the name of good ratings!

First Real Job:

  • Was a shoe shine boy at a barber shop when he was 10 (no joke!)

Turn Ons:

  • Dancing – the boy was built to shake his moneymaker
  • ‘70s and ‘80s funk – from the Commodores to Wild Cherry
  • Jessica Alba, Beyoncé and Carmen Electra (yes, his wife knows)  

Greatest Achievement to Date:

  • Son Tyler and daughter Lexie

Aspirations:

  • To write his version of the great American novel

Words to live by:

  • Never live your life in fear
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